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Web writing, article
writing, even e-mail writing -- I covered it all in my
e-zine, The Corporate Communicator. Alas, time
restraints led me to halt production, but you can still
"read about it" in the articles below.
Want to use one of
the articles in your e-zine, on your website or in a
newsletter? Feel free, just include all the information,
okay? (And that includes the short sentence at the end
with my web address!) :) And it'd be nice if you
e-mailed me a copy, so I can tout your publication to
others!
P.S. It's worth
going through some of these -- "The Corporate
Communicator" received a 2003 Apex "Award of
Excellence" in e-mail newsletter writing.
DO YOU HAVE THE
411?
Find yourself struggling with a piece for seemingly no
good reason?
Sometimes writer's
block isn't the problem - it's information block! You
know how to write, but some of the background elements
are missing to really get you moving.
THE ART OF E-MAIL
INTERPRETATION
Ever read a letter from
a close friend and you could just *hear* that person
saying the words? Being able to hear your friends'
voices in your head is part of what makes e-mail so much
fun to send and receive.
But that's when you're intimately familiar with the communication style and voice of
the person writing you. E-mail communication at the office can be a completely
different story.
HOW TO GET A
NEWSPAPER'S ATTENTION
What's the most effective way to contact newspapers when
you have a release? And what steps can you take to make
sure the release ends up in front of the right editor or
reporter? Read all about it in black and white!
GET YOUR NEWS
RELEASE NOTICED
Brainstorm around these ideas for release topics and get
your company noticed by editors and reporters.
WHAT TO REMEMBER
WHEN WRITING WEB COPY
Writing web copy is along the lines of being a
journalist -- you're there to feed the need for
information. Your readers want to find out the facts --
fast.
MAKE A LIST AND.
. .
Check it twice! A comprehensive list of what I look for
when proofreading a piece.
SMILE AND SAY
"I LOOK GREAT!"
One of my clients asked me to prepare a list of tips for
better photo shoots. (Overseeing photo shoots was a fun
part of the job when I was a magazine editor back east.)
Since many of you
work with photographers and subjects - or might be
taking some pictures yourself during the holidays, I'm
guessing you might find something interesting from this
list, too.
CALLING ALL
SOURCES
I just finished a feature story for a client that called
for nine phone interviews! While my ear popped back into
its normal shape, I came up with a tip list for
conducting an effective phone interview.
HOW TO FIND
WRITING TIME
Writers, especially, are very aware of time passing -
especially when deadline are looming!
Here are some
questions I keep in mind when I find myself running out
of time or pushing deadlines for work and personal
projects.
TONY MONTANA'S
SECRETS FOR ILLUSTRIOUS MEDIA RELATIONS
"An enthusiastic expert" is how I describe
public relations and communications specialist Tony
Montana, who works for Pittsburgh's United Steelworkers
of America AFL-CIO CLC. I asked Tony to share some of
his expertise with readers of The Corporate
Communicator, and he graciously agreed.
DEAR WWW: WHAT'S
THAT BUZZING NOISE?
My computer monitor was buzzing - and it was driving me
crazy. Well, it wasn't so much buzzing as it was
whining. Or quietly screeching.
But I was
*definitely* at wit's end, so I asked Jeeves what to do.
And I found writing excellence at a technical site.
SPELLING ANNUAL
REPORT RELIEF PART ONE: CREATING A SCHEDULE
Is your annual report an annual headache?
A written aspirin is
on the way -- and it's promised not to upset your
stomach! This is the first in a series of Corporate
Communicator articles to help you produce a stellar
annual report on time and on message.
Not involved in
annual report production? Red on -- you'll glean insight
into large project coordination, planning techniques and
CEO-speak.
SPELLING ANNUAL
REPORT RELIEF: HAVE I GOT A STORY FOR YOU!
This is the second in a series of articles to help
communicators create compelling annual reports. Even if
you don't have an annual report looming on the work
horizon, read on anyway -- it'll give you insight into
creating other terrific pieces. (And those pieces will
eventually lead to a promotion where you'll be in charge
of the annual report.)
SPELLING ANNUAL
REPORT RELIEF: FROM THE TENT OF THE GENERAL
The CEO's letter is probably the most read piece of the
annual report. It establishes tone, expresses your
company's character and culture, reveals what's
important and explains what matters. It's a critical
piece of company communication, and few make the most of
it.
But you will.
(This is the third
in a series of articles to help communicators create
compelling annual reports.)
SPELLING ANNUAL
REPORT RELIEF: ALL TOGETHER NOW!
"If anybody has any reason why this annual report
shouldn't be printed as written, speak now or forever
hold your peace."
(This is the fourth
and final article aimed at helping communicators create
compelling annual reports.)
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