Donna Kozik: Copywriter & Consultant

  Brochure Writing Sample

Donna Kozik
Freelance Copywriter & Consultant
Phone: 619/297-1749
E-mail: Donna@DonnaKozik.com
Web site: http://www.DonnaKozik.com 

© 2002 Sharp HealthCare

The copy is set up in the order of 
Cover
Panel 1 being the right hand panel when you open the cover and then
Panels 2, 3, and 4 reading from left to right after Panel 1 is opened.
 

[COVER]
[SHARP LOGO] 

LakeView Home
Sharp HospiceCare Services
 

[PANEL 1]

[BIGGER AND BOLDER] Imagine a place where people with terminal illness could live in comfort – just like at home, but with round-the-clock care.
 

It is possible… 

[REGULAR FONT] at a place called LakeView Home. It’s a new standard of care pioneered by Sharp HospiceCare in San Diego County. An alternative to a nursing home or having to hire 24-hour care giving, LakeView Home offers compassionate end-of-life care in an innovative, warm and comfortable home-like setting. 

LakeView Home helps to relieve family of the emotional and physical strain of end-of-life care so they can give their time and attention to the last days of their loved one’s life. Sharp HospiceCare and LakeView Home offer support nursing, social workers, private rooms and much more in a beautiful and visitor-friendly home environment. 

[PANEL 2] 

[PULL QUOTE] LakeView Home is located with easy freeway access in the quiet community of La Mesa. 

[SUBHEAD] LakeView Home
LakeView Home is a unique, innovative and comfortable living environment providing nursing and supportive care to those facing a life-threatening or terminal illness. With 2,700 square feet, the residence features private resident rooms, inviting living and family rooms and a well-equipped kitchen. The residential home is located with easy freeway access in the quiet community of La Mesa.

Specifically designed for end-of-life care, LakeView Home offers:

  • 24-hour-a-day staffing by licensed nurses
  • private rooms in a home-like setting
  • spacious living areas
  • family- and visitor-friendly environments
  • beautiful lake and garden views

[SUBHEAD] One of a Kind
LakeView Home is the only congregate living health facility designed specifically for end-of-life care licensed by the Department of Health Services in San Diego. It is staffed around the clock with licensed vocational nurses.
 

[PANEL 3]

[SUBHEAD] Friends and Family Welcome
LakeView Home encourages round-the-clock visiting by friends and family in a cozy atmosphere. Visitors and residents can meet in the resident’s room, the house living or dining room areas or relaxing patio garden.

[PULL QUOTE]
I firmly believe my mother's being at LakeView afforded her an extra measure of comfort and time." 
-- Kristin Tow

Sharp HospiceCare believes that end-of-life care means more than medical care. LakeView Home provides complete end-of-life care in a home-like environment. The specialty services at LakeView Home include:

  • Specially trained nurses and support staff
  • Expertise in pain control and symptom management
  • Comprehensive emotional care for the resident and family
  • Activities program including complimentary therapies
  • Physician services
  • Collaboration and integration of services with Sharp HospiceCare
  • Personal bedside care and comfort measures
  • Bereavement services

[PANEL 4]

[SUBHEAD] Referral Information
LakeView Home and Sharp HospiceCare welcome referrals by you, your family, friends, physician or other health care professionals or community representatives. LakeView Home’s all-inclusive services are paid for by privately by you, insurance or some long-term care policies.

Sharp HospiceCare is dedicated to improving the quality of life for San Diegans facing terminal illnesses. Sharp HospiceCare is accredited by the Joint Commission on Accreditation of Health Care Organizations (JCHAO) and is affiliated with the California Hospice and Palliative Care Association (CHAPCA) and the National Hospice and Palliative Care Organization.

Sharp HospiceCare is part of the Sharp HealthCare system, a not-for-profit health care organization serving San Diego since 1946.

For more information about LakeView Home, or to make a referral, call Sharp HospiceCare at (619) 667-1900.

LakeView Home
9472 Loren Drive
La Mesa CA 91942
 

[END]

Donna Kozik
(619) 297-1749
Donna@DonnaKozik.com

© Donna Kozik Copywriter & Consultant 2001, 2002