Donna Kozik: Copywriter & Consultant

  Company Profile Writing Sample

Donna Kozik
Freelance Copywriter & Consultant
Phone: 619/297-1749
E-mail: Donna@DonnaKozik.com
Web site: http://www.DonnaKozik.com 

IKON Business Solutions for San Diego Metropolitan Magazine 

Pull quotes: 

“When a customer comes to us with a problem, we don’t just `throw a machine’ at it. We provide solutions by applying the right people with the right technology to achieve business results.”
-- Shannon Kirby, president
 

“We want to take the worry of risk out of our customers’ hands – we make it our problem by making an assessment of their business communications needs. By putting their trust in us, customers are making a safe decision.”
-- Shannon Kirby, president
 

IKON Office Solutions 

The job of creating, printing and distributing documents is one of the most expensive aspects of doing business.  It’s also one of the least managed.

IKON Office Solutions is a leading supplier of business communication products and services. IKON provides customers with complete business answers for every office, production and outsourcing need, including copiers and printers, distributed printing, facilities management, imaging and legal document management, as well as network design and consulting, e-business development, telecommunications services and technology training.

Most of all, IKON provides solutions. 

“When a customer comes to us with a problem, we don’t just `throw a machine’ at it,” says Shannon Kirby, president of IKON Office Solutions of San Diego. “We provide solutions by applying the right people with the right technology to achieve business results.” 

IKON’s goal is to help businesses create and distribute information the most efficient way possible. IKON professionals do this by analyzing business problems and providing solutions through IKON’s communication expertise, products and customer service. 

There are two distinct advantages to IKON Office Solutions. Since IKON is not a manufacturer, representatives are free to combine the best hardware and software available to create customized solutions that meet the high demands of business communication.  And IKON’s expert sales and service staff back the solutions they provide. In fact, these employees play a large role in IKON’s worldwide success and growing list of loyal customers. 

Peregrine Systems is one such customer. A successful software company based in San Diego, Peregrine was rapidly outgrowing its capacity to produce technical, sales and training manuals. An IKON competitor proposed costly new equipment. IKON offered a very different alternative based on an off-site “deliver and print” model for documentation. That is, IKON suggested distributing documents electronically for printing and finishing at locations where they were needed which, in this case, ranged from Southern California to Dublin, Ireland. It improved Peregrine’s service to internal and external customers and greatly reduced freight charges. 

Meanwhile, on-site at Peregrine, IKON provided a comprehensive solution that included production of technical and sales documents, duplication of Peregrine’s software onto CD and packaging and shipping – essentially fulfilling customer orders for Peregrine’s products. Most importantly, IKON met Peregrine’s needs while achieving substantial cost savings, especially on the purchase of hardware. 

“We have a national scope, and we provide a local touch,” says Kirby. That local touch plays an especially important role in IKON’s work with smaller businesses, or those that have limited funds to spend on office equipment. 

By choosing IKON to manage on-site copy centers, convenience copiers, printer facilities and mailrooms, companies are gaining access to state-of-the-art technology with no capital investment. They also are contracting with a single business partner for an end-to-end solution that lets them stay focused on their core business. And they are learning that this solution, based on an enterprise-wide document management strategy, can achieve real savings. 

Bringing such solutions to small, medium and large businesses all over the region has led to many long-term customer relationships. “Providing a person to fix a copier – that’s an accepted level of doing business for many, but not for us,” says Kirby. “Our customers trust us to give them information – not just machines. We take service to the next level by providing insight on where the customer should be going.” 

Sometimes that insight can even include recommending another company to provide hardware or software. It’s all part of the strong relationship IKON builds with its clients to fill their communication needs. At other times, IKON pitches in and does the job itself. Kirby proudly points to IKON’s “working showroom” as a way his company serves clients. 

“We can print customers’ products at our center in San Diego or Florida or wherever they are needed,” he said. “It’s all part of our Digital Express® capabilities.”  IKON professionals also may recommend purchasing less equipment for the office and, during times of peak volumes, printing at IKON’s on-site copy center. “It leads to less cost, more convenience and, in some instances, higher production quality,” says Kirby. 

Changing the way your office manages documents can be an intimidating prospect.  That’s where IKON shines because it takes on the risk of finding the best possible solution for the least expense. And it takes the solution one step further by proving it will work. 

“We want to take the worry of risk out of our customers’ hands – we make it our problem by making an assessment of their business communications needs,” says Kirby. “By putting their trust in us, customers are making a safe decision.” 

The San Diego office is one of 800 IKON locations worldwide. IKON Office Solutions of San Diego is located at 7420 Mission Valley Road, San Diego, CA 92108. For more information, call (619) 220-0500 or visit the website www.ikon.com. 

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Donna Kozik
(619) 297-1749
Donna@DonnaKozik.com

© Donna Kozik Copywriter & Consultant 2001, 2002