Need copywriting done for your website, e-zine, newsletter, brochure or other written piece?  Donna Kozik is a professional copywriter who can make your words work for you to sell, sell, sell your product or service.   

What’s a copywriter?

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Are the words really that important?  

You bet they are!  

Did you know readers look at words first and graphics second on the Web? It’s true! 

But no matter where your words appear – on the Web or in a brochure, news release or sales letter, I make them work for you. The written words are what speak for you when you’re not there to speak for yourself. That’s quite a task – you want them to represent you and your business well.  

Been writing your own copy? Nothing wrong with that. After all, you know your business better than anybody. But when it’s time to bring in a professional, I’m the one to make your words do more for you and your product or service.

My writing makes your prospects jump to take action, whether it’s to fill out a request for more information, give you a call or get right to it and buy your product.  

Is it time to get reporters to sit up and take notice? In promoting my own products and business, I’ve gotten my own name in articles in Woman’s Day magazine and hundreds of newspapers, including the Los Angeles Times, the Chicago Tribune, the Baltimore Sun and many others.  

My marketing expertise has been quoted in several books and publications, including those by well-known copywriter Bob Bly and the revered online marketing resource MarketingProfs. 

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What can you do for me?  

In general, whenever words come into play, that’s when you want to think of me.  

Specifically, I write and edit: 

. . . and more!

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My copy’s done (or just about). What should I do now?  

If your copy’s written, that’s more than half the battle. But there’s still work to be done. Does it say exactly what you want it to say – and the way you want to say it? Does it speak to your audience? Is it too long? Too short? Is the grammar perfect? Are there any typos?  

Give it a professional polish! Let me find those little mistakes that won’t look so little once they’re in print or on screen for the world to see.  

I am the original “fresh eye.” I’ll carefully read your copy frontward and backward to make sure it says what you need it to say – and is error free.  

(Plus, because speed is the name of the game when you get to this stage, I turn most pieces around in 24 hours or less!)

Why do you also call yourself a consultant?  

Sometimes what you need is to bounce ideas off someone in the field. I’ve learned a great deal from doing copywriting for all types of large and small businesses. I’d love to listen and give you some advice. 

Besides being a wordsmith, I also have an MBA, so I can "talk the language of business." After a few initial questions, I can quickly get a grasp of you, your work and what your ultimate goals are.  

And how good am I at giving advice? Ask anyone who knows me and they’ll probably say, “Very!”  : ) Okay, so I always have an opinion. But I give it after getting a thorough understanding of your problem and studying it from all angles. I listen to you first and give my thoughts second. 

But, if you hire me, be ready to get an earful of suggestions about your marketing and advertising copy. I want to help you succeed! 

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What type of companies do you work with?

Quite the variety – which is good for you! I’ve written for insurance agents, lawyers, chambers of commerce, banks, independent health inspectors, hospitals, health & fitness professionals, fine arts centers, colleges, moving companies…the list goes on and on.  

Worried I may not be familiar with your field? Don’t be. Even though I may not have worked with it specifically, I know the questions to ask to quickly get up to speed. It doesn’t take me long to gain an understanding of what I need to know to make your copy work for you.  

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What’s your background?  

I’ve always had a passion for writing – I knew it was what I would be doing since I was seven and impressed my mom with my first book. (Eight pages of my life story to that point, complete with illustrations and a Swingline stapler binding.)  

I studied Communications and Literature at Grove City College in Pennsylvania and then went to work as a newspaper editor in my hometown of Union City, Pa. Later, I earned an MBA (master of business administration) degree with a concentration in Marketing from Gannon University in Erie, Pa., where I also worked as a writer and editor for a Fortune 1000 insurance company.

In 2001, I gave up the snow zone and moved to sunny San Diego. My client list grew and grew to include:

. . . and many others.

Plus, the people at Erie Insurance, my former Pennsylvania employer, found me so valuable they have kept me on as a freelance writer for more than three years! (Even though we’re three time zones apart!)  

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There seem to be a lot of copywriters out there, why should I hire you?

Good question! The answer is because I offer so much value as an “on call” marketing and communications staff member to your organization! I’m a wordsmith, and I’m a marketer. I’m a communications professional, and I’m a business owner – just like yourself!

Most of all, I have the expertise to make the words do the work for you. My writing calls your prospects into action, whether it’s to buy a product, fill out a request for more information or give you a call. And how important is that? Extremely! That’s why you want to be working with a professional. 

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Let’s talk a little turkey. How much do you charge?

First thing, keep in mind that with a professional copywriter, you’re not spending money -- you’re creating value!  Value personified with a voice to speak for you on the Web and in written collateral.  

I work with clients either per hour, per project or on retainer – whichever makes the most sense for both of us. To give you an idea of where prices start, look at my rate sheet.

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Okay, I’d like to learn more. What should I do?  

Let’s talk! Drop me an e-mail or give me a break from my keyboard by calling 619-297-1749. (Remember, I’m in California, but I’m usually at my desk at 7 a.m. “my time.”) If you get my voicemail, I’m most likely on the line with another client. Leave me a message, and I’ll return your call promptly.